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From: JTP PR on 10 Mar 2010 05:46
For traditional reporting, the dimensions of who, what, and when
(customer, product, time), are well covered, however, the "Where" gets
little attention. Location Intelligence, the mashup of Business
Intelligence with GIS, brings visibility to the "where".

Yellowfin's tech team have produced the following whitepaper to expose
the process and benefits of Location Intelligence.

Once you read it i'm sure you will be thinking about how LI can create
powerful business insights from your data.

Enjoy!


Extract

For decades, GIS was the only comprehensive option for managing
location-centric business processes and decision-making provided and
designed by vendors such as ESRI, MapInfo, Northrop Grumman and
Lockheed Martin.
However, the market opportunity is expanding with the entrance of
familiar giants such as Microsoft, Google and Yahoo!, which are making
simple maps and location search accessible to the masses for free. In
addition, internet technology such as portals, Simple Object Access
Protocol (SOAP)/XML, Asynchronous JavaScript and XML (AJAX) and mash-
ups (i.e., Web 2.0 applications that use content from more than one
source to create a completely new service) speed and simplify internet
application development.

The three drivers of location intelligence for organizations are:

1. Growing awareness of location-enabled services
Location intelligence has been popularized by consumer applications
from Internet search portals and navigation device vendors; and this
increased awareness is moving into the Enterprise segment of the
market.

2. The availability of high quality, current and complete data
Commercial geographic content providers are getting more sophisticated
in the data offerings made available (e.g. to the building units in
apartment buildings) allowing for a hyper-local perspective in
business applications not previously available. Full service providers
of location intelligence include subscriptions to geographic data that
is maintained and developed on an on-going basis.

3. The rise of web services as a better-faster-cheaper deployment
model

Web Map Services is one of the most compelling innovations allowing
for deployments of location intelligence that are cost effective and
pervasive. Solutions and delivery models are maturing and can be
adopted without any disruption to existing IT structures or data
modelling applications, reducing the attendant risk and expense.
More and more, the value of location intelligence is being linked to
strategic and operational success at an enterprise level. As a means
of generating revenues and controlling expenditures, location
intelligence can directly impact profitability.

Anonymous Download Link Here

http://yellowfin.bi/Document.i4?DocumentId=102780

* No signup or email handover required

About Yellowfin
Yellowfin is passionate about making Business Intelligence easy.
Recently recognised among 25 rising companies that CIO’s must know
about, Yellowfin is a leading web-based BI solution that can be easily
integrated into any third-party application or delivered as a stand-
alone enterprise platform. Yellowfin is an innovative and flexible
solution for reporting and analytics, providing a full range of data
access, presentation and information delivery capabilities.

www.yellowfinbi.com

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