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From: Bobbe on 15 Mar 2010 17:32
Hi all,

Our training seminar on predictive analytics is coming three times
during 2010: April in NYC, May in San Jose and October in San
Francisco. This is an intensive training for analysts, marketers,
managers and business professionals to make actionable sense of
customer data by predicting buying behavior, churn, etc.

I've tagged on more information below:

Predictive Analytics for Business, Marketing and Web 2010

April 22-23 (NYC), May 7-8 (San Jose), and Oct 28-29, 2010 (San
Francisco)

A two-day intensive seminar brought to you by Prediction Impact,
Inc. For more information go to http://www.businessprediction.com.

98% rate the instructor Excellent or Very Good.

"At Intuit we're already using data as an asset on the web, but this
course makes it very concrete how we can take it to the next level."

Jared Waxman, Web Analytics Leader
Intuit

Or take the e-course ONLINE - immediate access, on demand - see
http://www.predictionimpact.com/predictive-analytics-seminar.html

Bring this course on-site. Give your personnel a complete
understanding of predictive analytics, on your premises and at your
convenience - see www.predictionimpact.com/analytics-training.html

**The official training program of Predictive Analytics World**

ABOUT THIS SEMINAR:
Business metrics do a great job summarizing the past. But if you want
to predict how customers will respond in the future, there is one
place to turn--predictive analytics. By learning from your abundant
historical data, predictive analytics provides the marketer something
beyond standard business reports and sales forecasts: actionable
predictions for each customer. These predictions encompass all
channels, both online and off, foreseeing which customers will buy,
click, respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver
more relevant content to each customer, improving response rates,
click rates, buying behavior, retention and overall profit. For online
applications such as e-marketing and customer care recommendations,
predictive analytics acts in real-time, dynamically selecting the ad,
web content or cross-sell product each visitor is most likely to click
on or respond to, according to that visitor's profile. This is AB
selection, rather than just AB testing.

Predictive Analytics for Business, Marketing and Web (
http://www.businessprediction.com ) is a concentrated training program
that includes interactive breakout sessions and a brief hands-on
exercise. In two days we cover:

* The techniques, tips and pointers you need in order to run a
successful predictive analytics and data mining initiative
* How to strategically position and tactically deploy predictive
analytics and data mining at your company
* How to bridge the prevalent gap between technical understanding and
practical use
* How a predictive model works, how it's created and how much revenue
it generates
* Several detailed case studies that demonstrate predictive analytics
in action and make the concepts concrete
* Five Ways to Lower Costs with Predictive Analytics

No background in statistics or modeling is required. The only specific
knowledge assumed for this training program is moderate experience
with Microsoft Excel or equivalent.

“An excellent overview on how to start using predictive analytics in
any organization! In just two weeks I already have buy-in from upper
management…”

Jennifer Boland, Onsite Marketing Analyst
Sierra Trading Post

"A very insightful and interesting seminar. I plan to put data mining
and predictive analytics to work for us right away thanks to your
ability to make this an approachable subject."

Rob Ford, Director Pricing
Getty Images

For more information, visit http://www.predictionimpact.com/predictive-analytics-training.html,
or e-mail us at training(a)predictionimpact.com. You may also call
(415) 683-1146.

Cross-Registration Special: Attendees earn $250 off the Predictive
Analytics World Conference

SNEAK PREVIEW VIDEO: http://www.predictionimpact.com/predictive-analytics-training.html

Early-Bird Special: $100 off early registration if registered three
weeks before event.
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