From: Woody on
Jim <jim(a)magrathea.plus.com> wrote:

> On 2010-04-21, Ben Shimmin <bas(a)llamaselector.com> wrote:
> >
> > Come on, this is Apple. `extraordinary' is a pretty ordinary word for
> > them. I'm certain Jobs describes his morning Weetabix as `incredible and
> > revolutionary'.
> >
> > We have a little running joke at work where we describe everything using
> > RDF adjectives, eg. `How was your lunch?' `Magical! The sandwich man
> > was super-responsive!'
>
> Every time I see the word 'magical' in relation to iPad advertising, I
> cringe. I _really_ wish they wouldn't use that word.

I think it is the best advertising campain apple have ever done:

A magical and revolutionary product at an unbelievable price.

Price to be announced later.

they just need an asterix with 'levels of magic and revolution may go
down as well as up, seek independant magic advisor for details'



--
Woody
From: Richard Tobin on
In article <836s4kFt6iU1(a)mid.individual.net>,
JohnB <john.brennand(a)ntlworld.com> wrote:
>"We have several more extraordinary products in the pipeline for this
>year," Mr Jobs added.

Was there ever a year when he didn't say that?

-- Richard
From: D.M. Procida on
Jim <jim(a)magrathea.plus.com> wrote:

> On 2010-04-21, Ben Shimmin <bas(a)llamaselector.com> wrote:
> >
> > Come on, this is Apple. `extraordinary' is a pretty ordinary word for
> > them. I'm certain Jobs describes his morning Weetabix as `incredible and
> > revolutionary'.
> >
> > We have a little running joke at work where we describe everything using
> > RDF adjectives, eg. `How was your lunch?' `Magical! The sandwich man
> > was super-responsive!'
>
> Every time I see the word 'magical' in relation to iPad advertising, I
> cringe. I _really_ wish they wouldn't use that word.

They're only saying that because it is merely magical, and not actually
magic.

When they work out how to make actual magic iPods - wow.

Daniele
From: Pd on
Woody <usenet(a)alienrat.co.uk> wrote:

> A magical and revolutionary product at an unbelievable price.
>
> Price to be announced later.
>
> they just need an asterix with 'levels of magic and revolution may go
> down as well as up, seek independant magic advisor for details'

Nice one.

--
Pd
From: Jim on
On 2010-04-21, Pd <peterd.news(a)gmail.invalid> wrote:
> Woody <usenet(a)alienrat.co.uk> wrote:
>
>> A magical and revolutionary product at an unbelievable price.
>>
>> Price to be announced later.
>>
>> they just need an asterix with 'levels of magic and revolution may go
>> down as well as up, seek independant magic advisor for details'
>
> Nice one.

Very - bravo :-)

Jim
--
Twitter:@GreyAreaUK
"[The MP4-12C] will be fitted with all manner of pointlessly shiny
buttons that light up and a switch that says 'sport mode' that isn't
connected to anything." The Daily Mash.
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