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From: howard lee on 31 Dec 2009 10:48
<p><b>The Top 10 Reasons for Going Mobile in 2010</b><BR>
The New Year is coming and you are trying to figure out what
technology will help your business bring in more customers. You heard
that mobility is fast becoming the way businesses are reaching new
customers. But you are not sure it for your business. We understand
your confusion that is why we put together the Ten Top Reasons Your
Business Should Become Mobile in 2010. Read this list and keep it
with you when you look for the mobile solution for your business.</p>

<P><b>1. We Now Live in a Mobile World</b><BR>
4 billion people – now have a mobile phone. In the United States,
mobile phone penetration has reached roughly 75 percent of the
country’s population, or 232 million individual mobile subscribers.
The mobile phone is considered by many to be the most effective
channel for direct and indirect marketing and advertising.<BR><BR>

<b>2. Customer relations</b><BR>
One word sums up this dimension to the mobile business model loyalty.
Just as people now expect to interact with businesses directly through
wired Internet usage, they are also beginning to expect the same
service through their mobile phones.
The key metrics of success are service usage and customer
retention.<BR><BR>

<b>3. Lead generation</b><BR>
Lead generation is one of the most important business models on the
Internet. We all engage with it every time we click on a sponsored
search engine link. However, applying it to the mobile space is
proving a challenge. A mobile alerts club could include an opt-in or
click- through to a sponsor or advertiser. <BR><BR>

<b>4. Mobile Market Adaptation</b><BR>
Think about other vertical markets where mobile is successful – Food
service (particularly pizza), real estate, electronics, healthcare,
automotive and broadcast television content. In all of these
industries, companies are using mobile to deliver unique points of
access, engagement and relevancy in true best practice form.<BR><BR>

<b>5. The Growth in the mobile web</b><BR>
An ABI Research study estimates that the mobile browser market will
grow from 76 million in 2007 to almost 700 million in 2013.<BR><BR>

<B>6. SMS Marketing</b><BR>
SMS is currently the most widely used medium for mobile advertising
due to:
1. Its popularity: 80 percent adoption among mobile users,
according to com Score
2. Attractive pricing options: Bucket plans pricing models
3. Simple device requirements: 160-character message<BR><BR>





<B>7. Enterprises adaptation of SMS Marketing</b><BR>
The unrivalled global usage of mobile messaging is becoming
increasingly attractive to enterprises as a generator for new
revenue streams as well as providing value-added services for end-
users. More marketers are embracing SMS as a new and effective medium
to reach their customers.<BR><BR>

<b>8. SMS Revenue Predications</b><BR>
Players, Strategies & Forecasts 2009-2014” report, person-to-person
(P2P) SMS is forecasted to generate global revenues of nearly$70
billion in 2009. P2Pmobile email, mobile instant messaging (MIM) and
multimedia messaging service (MMS), in comparison, are estimated to
generate about $22 billion combined.<BR><BR>

<b>9. Mobile Media Campaigns</b><BR>
Mobile rich media ad campaigns have yielded significantly better
results than their corresponding wired Web equivalents. Not only does
the unit generate 10 percent to 20 percent more traffic on a fraction
of the overall Internet media spend, they command 25 percent to 35
percent better click-through rates compared to their wired Web
equivalents.<BR><BR>

<b>10. The Growth in mobile video</b><BR>
Nielsen’s recent A2/M2 Three Screen Report reports that mobile-video-
viewing has grown a significant 52 percent in the first quarter of
2009 from the previous year, up to 13.4 million U.S. consumers who
watch an average of 3 ½ hours of mobile video each month.</p>

<p>These are just a few of the many reasons why your business should
seriously look at mobility as a way to boost your customer base in
2010. For a complete copy of<B> “Classic Guide to Mobile Advertising”</
b> from Mobile Marketer visit their website at www.mobilemarketer.com
or email us at wireheadtec(a)gmail.com </p>

<p>Are you ready to get your mobile strategy put in to place for 2010?
Then contact us now:<BR>
Howard Lee<BR>
Mobile Consultant<BR>
Wirehead Technology<BR>
Tel: 773-944-1365<BR>
Email: wireheadtec(a)gmail.com <BR>
Web: www.wireheadtec.bravehost.com </p>
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