From: linnix on
On Jun 24, 2:40 am, Ulf Samuelsson <nospam....(a)atmel.com> wrote:
> linnix skrev:
>
> > On Jun 18, 6:16 am, "StoneThrower" <digi_64-
> > public[removethis]@yahoo.com> wrote:
> >>> Reading the responses to this question were really interesting. Thanks for
> >>> posting it. It sounds like most engineers look at price, package,
> >>> performance and peripheral mix when picking a micro.
> >> Thanks noticing it, I am very well aware of ARM, but AVR32 as well, simply
> >> being long-time customer of Atmel parts, without intention to become AVR32
> >> evangelist, but strongly inclined towards it.
>
> >> What's particulary of interest to me, is attempt to, at least a bit,
> >> understand what's going on in Atmel menager's minds "these days", and how
> >> they position actually two competing architectures under the same roof..
>
> > Three architectures under the same root: AVR, AVR32 and ARM.  As a
> > result, Atmel does not offer high end AVR or low end AVR32/ARM.
>
> With the UC3L, SAM3S16 you go down to 16 kB flash and 48 pins.

I don't see this part on Digikey, so I can't really comfirm the
price. Projected price would be around $2, based on the $3 64K
SAM3S. However, the 8K LPC1111 is around $1.

> This is about the same size as the smallest XMEGA.
>
> I guess you are looking for 32 pin 4-8 kB then.
> From a cost point of view, the 8 bitters will be cheaper,
> so there must be a motivation to use a 32 bitter.

Yes, over 100KSPS A2D.

> Obsiously if you are using 1 ku/year, using the same toolset might be
> one. Then again, at 4 kB, even IAR is for free.

I might buy a few hundreds, but the customer needs pricing data for
10Ku and 100Ku.

>
> > Also
> > my personal observations with Atmel is that the price/qty curves are
> > very flat.  There are not much saving in 10Ku, 1Ku vs. 100 units.
> > Other ARMs (TI/NXP) have more normal price/qty curves.
>
> Best regards
> Ulf Samuelsson

From: Ulf Samuelsson on
linnix skrev:
> On Jun 24, 2:40 am, Ulf Samuelsson <nospam....(a)atmel.com> wrote:
>> linnix skrev:
>>
>>> On Jun 18, 6:16 am, "StoneThrower" <digi_64-
>>> public[removethis]@yahoo.com> wrote:
>>>>> Reading the responses to this question were really interesting. Thanks for
>>>>> posting it. It sounds like most engineers look at price, package,
>>>>> performance and peripheral mix when picking a micro.
>>>> Thanks noticing it, I am very well aware of ARM, but AVR32 as well, simply
>>>> being long-time customer of Atmel parts, without intention to become AVR32
>>>> evangelist, but strongly inclined towards it.
>>>> What's particulary of interest to me, is attempt to, at least a bit,
>>>> understand what's going on in Atmel menager's minds "these days", and how
>>>> they position actually two competing architectures under the same roof.
>>> Three architectures under the same root: AVR, AVR32 and ARM. As a
>>> result, Atmel does not offer high end AVR or low end AVR32/ARM.
>> With the UC3L, SAM3S16 you go down to 16 kB flash and 48 pins.
>
> I don't see this part on Digikey, so I can't really comfirm the
> price. Projected price would be around $2, based on the $3 64K
> SAM3S. However, the 8K LPC1111 is around $1.
>
>> This is about the same size as the smallest XMEGA.
>>
>> I guess you are looking for 32 pin 4-8 kB then.
>> From a cost point of view, the 8 bitters will be cheaper,
>> so there must be a motivation to use a 32 bitter.
>
> Yes, over 100KSPS A2D.

The ATXMEGA16A4 can do > 1 MSample @ 12 bit.
The AT90PWMx series offers 125 ksamples/s & 8 kB flash,
so there are 8 bit alternatives.

>
>> Obsiously if you are using 1 ku/year, using the same toolset might be
>> one. Then again, at 4 kB, even IAR is for free.
>
> I might buy a few hundreds, but the customer needs pricing data for
> 10Ku and 100Ku.
>
>>> Also
>>> my personal observations with Atmel is that the price/qty curves are
>>> very flat. There are not much saving in 10Ku, 1Ku vs. 100 units.
>>> Other ARMs (TI/NXP) have more normal price/qty curves.

Best regards
Ulf Samuelsson

From: linnix on

> The ATXMEGA16A4 can do > 1 MSample @ 12 bit.
> The AT90PWMx series offers 125 ksamples/s & 8 kB flash,
> so there are 8 bit alternatives.

But they are around $2. It's hard to argue against the $1 LPC1111.