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From: Jolly Roger on 14 Mar 2010 10:38
As is said over and over, "It's the software, stupid". What changed the
game with the iPhone is the way Apple was able to successfully create an
immersive experience with the software. When you use the iPhone, nothing
stands in the way of just you and whatever application you are using.
It's what sets the iPhone apart of every other smart phone out there.
And it's something a lot of competitors just don't get. The iPhone's
multitouch technology combined with the way the software behaves has a
lot to do with the success of that immersion. The iPad will build on
that immersive experience, and that's one of the key things that will
make it successful.

--
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JR
From: Nick Naym on 14 Mar 2010 11:25
In article jollyroger-DEAA76.09384614032010(a)news.individual.net, Jolly Roger
at jollyroger(a)pobox.com wrote on 3/14/10 10:38 AM:

> As is said over and over, "It's the software, stupid". What changed the
> game with the iPhone is the way Apple was able to successfully create an
> immersive experience with the software. When you use the iPhone, nothing
> stands in the way of just you and whatever application you are using.
> It's what sets the iPhone apart of every other smart phone out there.
> And it's something a lot of competitors just don't get. The iPhone's
> multitouch technology combined with the way the software behaves has a
> lot to do with the success of that immersion. The iPad will build on
> that immersive experience, and that's one of the key things that will
> make it successful.

Define "immersive experience." ;)


I actually like what you wrote -- it's the kind of copy that should be in
more Mac commercials, not just for the iPhone (which I've never played with,
much less owned), either. My attempts to explain to PC users why I prefer
the Mac over the PC have always included the terms "well integrated,"
"seamless," and "intuitive" (though I stopped using "intuitive" when I moved
to OS X), and the analogy "I prefer Macs for the same reason I prefer
Toyotas." (Unfortunately, that's currently not a good analogy. :[ ) But I
think that "immersive experience" is much more visceral and communicates a
richer message that would resonate with a wider audience.


--
iMac (27", 3.06 GHz Intel Core 2 Duo, 4 GB RAM, 1 TB HDD) � OS X (10.6.2)

From: George Kerby on 14 Mar 2010 12:05



On 3/14/10 10:25 AM, in article
C7C27812.54C6E%nicknaym@_remove_this_gmail.com.invalid, "Nick Naym"
<nicknaym@_remove_this_gmail.com.invalid> wrote:

> In article jollyroger-DEAA76.09384614032010(a)news.individual.net, Jolly Roger
> at jollyroger(a)pobox.com wrote on 3/14/10 10:38 AM:
>
>> As is said over and over, "It's the software, stupid". What changed the
>> game with the iPhone is the way Apple was able to successfully create an
>> immersive experience with the software. When you use the iPhone, nothing
>> stands in the way of just you and whatever application you are using.
>> It's what sets the iPhone apart of every other smart phone out there.
>> And it's something a lot of competitors just don't get. The iPhone's
>> multitouch technology combined with the way the software behaves has a
>> lot to do with the success of that immersion. The iPad will build on
>> that immersive experience, and that's one of the key things that will
>> make it successful.
>
> Define "immersive experience." ;)
>
>
> I actually like what you wrote -- it's the kind of copy that should be in
> more Mac commercials, not just for the iPhone (which I've never played with,
> much less owned), either. My attempts to explain to PC users why I prefer
> the Mac over the PC have always included the terms "well integrated,"
> "seamless," and "intuitive" (though I stopped using "intuitive" when I moved
> to OS X), and the analogy "I prefer Macs for the same reason I prefer
> Toyotas." (Unfortunately, that's currently not a good analogy. :[ ) But I
> think that "immersive experience" is much more visceral and communicates a
> richer message that would resonate with a wider audience.
>
Ahhh! The 'Apple Baptism' begins....

From: Nick Naym on 14 Mar 2010 13:27
In article C7C27377.40BE5%ghost_topper(a)hotmail.com, George Kerby at
ghost_topper(a)hotmail.com wrote on 3/14/10 12:05 PM:

>
>
>
> On 3/14/10 10:25 AM, in article
> C7C27812.54C6E%nicknaym@_remove_this_gmail.com.invalid, "Nick Naym"
> <nicknaym@_remove_this_gmail.com.invalid> wrote:
>
>> In article jollyroger-DEAA76.09384614032010(a)news.individual.net, Jolly Roger
>> at jollyroger(a)pobox.com wrote on 3/14/10 10:38 AM:
>>
>>> As is said over and over, "It's the software, stupid". What changed the
>>> game with the iPhone is the way Apple was able to successfully create an
>>> immersive experience with the software. When you use the iPhone, nothing
>>> stands in the way of just you and whatever application you are using.
>>> It's what sets the iPhone apart of every other smart phone out there.
>>> And it's something a lot of competitors just don't get. The iPhone's
>>> multitouch technology combined with the way the software behaves has a
>>> lot to do with the success of that immersion. The iPad will build on
>>> that immersive experience, and that's one of the key things that will
>>> make it successful.
>>
>> Define "immersive experience." ;)
>>
>>
>> I actually like what you wrote -- it's the kind of copy that should be in
>> more Mac commercials, not just for the iPhone (which I've never played with,
>> much less owned), either. My attempts to explain to PC users why I prefer
>> the Mac over the PC have always included the terms "well integrated,"
>> "seamless," and "intuitive" (though I stopped using "intuitive" when I moved
>> to OS X), and the analogy "I prefer Macs for the same reason I prefer
>> Toyotas." (Unfortunately, that's currently not a good analogy. :[ ) But I
>> think that "immersive experience" is much more visceral and communicates a
>> richer message that would resonate with a wider audience.
>>
> Ahhh! The 'Apple Baptism' begins....
>

Bless you, my son. +;P

--
iMac (27", 3.06 GHz Intel Core 2 Duo, 4 GB RAM, 1 TB HDD) � OS X (10.6.2)

From: George Kerby on 14 Mar 2010 15:45



On 3/14/10 12:27 PM, in article
C7C294D4.54C80%nicknaym@_remove_this_gmail.com.invalid, "Nick Naym"
<nicknaym@_remove_this_gmail.com.invalid> wrote:

> In article C7C27377.40BE5%ghost_topper(a)hotmail.com, George Kerby at
> ghost_topper(a)hotmail.com wrote on 3/14/10 12:05 PM:
>
>>
>>
>>
>> On 3/14/10 10:25 AM, in article
>> C7C27812.54C6E%nicknaym@_remove_this_gmail.com.invalid, "Nick Naym"
>> <nicknaym@_remove_this_gmail.com.invalid> wrote:
>>
>>> In article jollyroger-DEAA76.09384614032010(a)news.individual.net, Jolly Roger
>>> at jollyroger(a)pobox.com wrote on 3/14/10 10:38 AM:
>>>
>>>> As is said over and over, "It's the software, stupid". What changed the
>>>> game with the iPhone is the way Apple was able to successfully create an
>>>> immersive experience with the software. When you use the iPhone, nothing
>>>> stands in the way of just you and whatever application you are using.
>>>> It's what sets the iPhone apart of every other smart phone out there.
>>>> And it's something a lot of competitors just don't get. The iPhone's
>>>> multitouch technology combined with the way the software behaves has a
>>>> lot to do with the success of that immersion. The iPad will build on
>>>> that immersive experience, and that's one of the key things that will
>>>> make it successful.
>>>
>>> Define "immersive experience." ;)
>>>
>>>
>>> I actually like what you wrote -- it's the kind of copy that should be in
>>> more Mac commercials, not just for the iPhone (which I've never played with,
>>> much less owned), either. My attempts to explain to PC users why I prefer
>>> the Mac over the PC have always included the terms "well integrated,"
>>> "seamless," and "intuitive" (though I stopped using "intuitive" when I moved
>>> to OS X), and the analogy "I prefer Macs for the same reason I prefer
>>> Toyotas." (Unfortunately, that's currently not a good analogy. :[ ) But I
>>> think that "immersive experience" is much more visceral and communicates a
>>> richer message that would resonate with a wider audience.
>>>
>> Ahhh! The 'Apple Baptism' begins....
>>
>
> Bless you, my son. +;P

<glug> Thank you, Father... <cough>

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