From: Bruce on
On Thu, 15 Apr 2010 15:34:35 -0700 (PDT), RichA <rander3127(a)gmail.com>
wrote:
>
>Get to the back of the camera bus, Sony. (Dpreview).
>
>http://www.dpreview.com/news/1004/10041504sonydslr850review.asp


There is no need for a full review, as it's just a dumbed-down and
cheapened Sony A900.

It has inherited the many weaknesses of the A900 and added a few more
for cheapness. No need to say any more than that. Also, their
combined sales are so low that they aren't worth wasting time on.

About two years ago, my nearest independent camera store decided Sony
Alpha would be its major DSLR brand, replacing Nikon. The owner
decided that the A900 would give Sony's Alpha range the credibility it
desperately needed, and that a brand-topping full frame DSLR would
make people look again at the cheaper Alpha DSLRs.

Unfortunately, he was wrong, and the store went into liquidation last
month. He still offers some services working from home, and I am
still a customer of his. When I asked him about the reasons for the
closure of his business, he said "I wish I had stayed with Nikon".

Nikon or Canon, it would have been a better decision than to back
Sony. Stores who backed Pentax and Olympus DSLRs have also seen a
decline in sales, although Micro Four Thirds is selling very well.

The store I use most deals with all DSLR brands except Pentax, and the
owner tells me that Sony sales have dropped off a cliff in the
recession. His Nikon and Micro Four Thirds sales are strongly up,
Canon sales are steady and he has dropped Pentax completely.

He despairs of Sony. The company introduced the A900 with a fanfare
but curtailed its investment in new entry-level and mid-range models
and does very little to support the Alpha range through advertising.
His Sony sales are now at their lowest since the takeover of Konica
Minolta. He's given Sony twelve months to come up with a range that
will sell, or he will cease offering the brand.

He has been a Minolta enthusiast since the 1960s and a dealer since
1985. He had a superb Minolta outfit. But he has sold it all and
changed to Nikon; he now uses a D700 and finds the results are
outstanding.


From: R. Mark Clayton on

"Bruce" <docnews2011(a)gmail.com> wrote in message
news:md5fs59r10bjf4r9ilpi71j3s4d1olcgcq(a)4ax.com...
> On Thu, 15 Apr 2010 15:34:35 -0700 (PDT), RichA <rander3127(a)gmail.com>
> wrote:
>>
>>Get to the back of the camera bus, Sony. (Dpreview).
>>
>>http://www.dpreview.com/news/1004/10041504sonydslr850review.asp
>
>
> There is no need for a full review, as it's just a dumbed-down and
> cheapened Sony A900.
>
> It has inherited the many weaknesses of the A900 and added a few more
> for cheapness. No need to say any more than that. Also, their
> combined sales are so low that they aren't worth wasting time on.
>
> About two years ago, my nearest independent camera store decided Sony
> Alpha would be its major DSLR brand, replacing Nikon. The owner
> decided that the A900 would give Sony's Alpha range the credibility it
> desperately needed, and that a brand-topping full frame DSLR would
> make people look again at the cheaper Alpha DSLRs.
>
> Unfortunately, he was wrong, and the store went into liquidation last
> month. He still offers some services working from home, and I am
> still a customer of his. When I asked him about the reasons for the
> closure of his business, he said "I wish I had stayed with Nikon".
>
> Nikon or Canon, it would have been a better decision than to back
> Sony. Stores who backed Pentax and Olympus DSLRs have also seen a
> decline in sales, although Micro Four Thirds is selling very well.
>
> The store I use most deals with all DSLR brands except Pentax, and the
> owner tells me that Sony sales have dropped off a cliff in the
> recession. His Nikon and Micro Four Thirds sales are strongly up,
> Canon sales are steady and he has dropped Pentax completely.
>
> He despairs of Sony. The company introduced the A900 with a fanfare
> but curtailed its investment in new entry-level and mid-range models
> and does very little to support the Alpha range through advertising.
> His Sony sales are now at their lowest since the takeover of Konica
> Minolta. He's given Sony twelve months to come up with a range that
> will sell, or he will cease offering the brand.
>
> He has been a Minolta enthusiast since the 1960s and a dealer since
> 1985. He had a superb Minolta outfit. But he has sold it all and
> changed to Nikon; he now uses a D700 and finds the results are
> outstanding.
>
>

Sad story, but the real reason is that point and shoot digital cameras now
offer quality acceptable to most consumers, leaving a much smaller prosumer
segment to buy full frame DSLR's.

Given that Minolta's A series film cameras were just a few hundred pounds,
Sony are still pricing themselves out of their own market with a DLSR
costing several times as much.


From: Chris Malcolm on
In rec.photo.digital R. Mark Clayton <nospamclayton(a)btinternet.com> wrote:
> "Bruce" <docnews2011(a)gmail.com> wrote in message
> news:md5fs59r10bjf4r9ilpi71j3s4d1olcgcq(a)4ax.com...
>> On Thu, 15 Apr 2010 15:34:35 -0700 (PDT), RichA <rander3127(a)gmail.com>
>> wrote:
>>>
>>>Get to the back of the camera bus, Sony. (Dpreview).
>>>
>>>http://www.dpreview.com/news/1004/10041504sonydslr850review.asp
>>
>>
>> There is no need for a full review, as it's just a dumbed-down and
>> cheapened Sony A900.
>>
>> It has inherited the many weaknesses of the A900 and added a few more
>> for cheapness. No need to say any more than that. Also, their
>> combined sales are so low that they aren't worth wasting time on.
>>
>> About two years ago, my nearest independent camera store decided Sony
>> Alpha would be its major DSLR brand, replacing Nikon. The owner
>> decided that the A900 would give Sony's Alpha range the credibility it
>> desperately needed, and that a brand-topping full frame DSLR would
>> make people look again at the cheaper Alpha DSLRs.
>>
>> Unfortunately, he was wrong, and the store went into liquidation last
>> month. He still offers some services working from home, and I am
>> still a customer of his. When I asked him about the reasons for the
>> closure of his business, he said "I wish I had stayed with Nikon".
>>
>> Nikon or Canon, it would have been a better decision than to back
>> Sony. Stores who backed Pentax and Olympus DSLRs have also seen a
>> decline in sales, although Micro Four Thirds is selling very well.
>>
>> The store I use most deals with all DSLR brands except Pentax, and the
>> owner tells me that Sony sales have dropped off a cliff in the
>> recession. His Nikon and Micro Four Thirds sales are strongly up,
>> Canon sales are steady and he has dropped Pentax completely.
>>
>> He despairs of Sony. The company introduced the A900 with a fanfare
>> but curtailed its investment in new entry-level and mid-range models
>> and does very little to support the Alpha range through advertising.
>> His Sony sales are now at their lowest since the takeover of Konica
>> Minolta. He's given Sony twelve months to come up with a range that
>> will sell, or he will cease offering the brand.
>>
>> He has been a Minolta enthusiast since the 1960s and a dealer since
>> 1985. He had a superb Minolta outfit. But he has sold it all and
>> changed to Nikon; he now uses a D700 and finds the results are
>> outstanding.

> Sad story, but the real reason is that point and shoot digital cameras now
> offer quality acceptable to most consumers, leaving a much smaller prosumer
> segment to buy full frame DSLR's.

> Given that Minolta's A series film cameras were just a few hundred pounds,
> Sony are still pricing themselves out of their own market with a DLSR
> costing several times as much.

This seems to be the case in the US. In many other countries Sony
DSLRs are doing much better.

--
Chris Malcolm
From: Ray Fischer on
Bruce <docnews2011(a)gmail.com> wrote:
>About two years ago, my nearest independent camera store decided Sony
>Alpha would be its major DSLR brand, replacing Nikon. The owner
>decided that the A900 would give Sony's Alpha range the credibility it
>desperately needed, and that a brand-topping full frame DSLR would
>make people look again at the cheaper Alpha DSLRs.
>
>Unfortunately, he was wrong, and the store went into liquidation last
>month. He still offers some services working from home, and I am
>still a customer of his. When I asked him about the reasons for the
>closure of his business, he said "I wish I had stayed with Nikon".

Like it or not, the perception is that Sony is not a camera company
(or not a serious camera company). It's an electronics (primarily
audio & video) company. People's first thought when considering
spending a $1000 on a camera is not going to be Sony.

I suspect that for Sony to really do well in the camera business they
would have to be twice as good as Canon or Nikon. They're not and
never will be.

--
Ray Fischer
rfischer(a)sonic.net

From: whisky-dave on

"Bruce" <docnews2011(a)gmail.com> wrote in message
news:md5fs59r10bjf4r9ilpi71j3s4d1olcgcq(a)4ax.com...
> On Thu, 15 Apr 2010 15:34:35 -0700 (PDT), RichA <rander3127(a)gmail.com>

>
> He despairs of Sony.

I think this has happened through out Sony rather than just the camera
division.
I have an old (5 years) DVD recorder of theirs and it still works,
but a friend who tried to buy one recently went through 3 in as many weeks
having to send them back because disc wouldn't play (commercially brought)
they gave up on buying Sony and went with Panasonic.