Would you buy a P&S because Ashton Kutcher says you should?
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From: David J Taylor on 25 May 2010 04:31 "Mxsmanic" <mxsmanic(a)gmail.com> wrote in message news:3celv5pb8dpcoq3o4aq2q2nfneldkobu6p(a)4ax.com... [] > Can you remember the last Web page you looked at? Can you remember any > of the > _advertising_ on the last Web page you looked at? "Image blocked by Ad Block Plus" - or words to that effect.... David
From: whisky-dave on 25 May 2010 06:27 "John McWilliams" <jpmcw(a)comcast.net> wrote in message news:hte5kr$6jf$1(a)news.eternal-september.org... whisky-dave wrote: > "Mxsmanic" <mxsmanic(a)gmail.com> wrote in message > news:9tlkv5dnpd4grsa1av72sdcc9mt655sr0u(a)4ax.com... >> Bruce writes: >> >>> Of course some people will. Otherwise, why would Nikon pay Aston >>> Kutcher to get involved? >> Because it incorrectly believes that a celebrity endorsement will help >> sell >> cameras? > > They help sell most products, why not cameras ? > > >> Have you ever bought anything because a celebrity endorsed it? > > I probably have, but not purely because of a celebrity endorsement. > > the only Photographer I remember endorsing cameras was > David Bailey and I think the block from minder plugging > the Olympus Trip, never brought one myself but they seemed quite > successful. > I wonder what camera reviews of the time though about this endorsement. }Just to be clear, a top photographer is only infrequently a "celebrity", }and then only in recherch� circles. That's why celebs are chosen over top photographers when selling[1] to the public. }OMG, I mean, Britney S, was, maybe still is, a celebrity. Kids who win }at talent shows instantly become celebrities as it's used these days. }Being one means diddly-squat. It means evrything to them and those that watch/follow and aspire to be like them. if you want to sell a product advertising can be one of the most important things in a mass market consumer economy. [1] usually includes conning them out of their cash
From: whisky-dave on 25 May 2010 06:39 "Mxsmanic" <mxsmanic(a)gmail.com> wrote in message news:3celv5pb8dpcoq3o4aq2q2nfneldkobu6p(a)4ax.com... > whisky-dave writes: > >> They help sell most products, why not cameras ? > > But do they? It's extremely hard to measure the effect of advertising, and > while companies and advertisers often take for granted that celebrity > endorsements work, I'm not at all convinced that they actually do. Well it's not you that has to be convinced is it. Most companies watch their market share and the see what changes depending on advertising. Why is the breaqk in the superbowl so expensive if it has no effect. > > In fact, this is true for many forms of advertising. And if you don;t advertise then why shoud someone trust or even buy your product ? > Can you remember the last Web page you looked at? Can you remember any of > the > _advertising_ on the last Web page you looked at? Yes, I was looking at LEDs a friend is attending a 'burning man' type thing in spain in July and he was asking my advice about putting LEDs on a pair of goggles and the google ads were all about LED suppliers which was quite useful. Google is one of the biggest businesses on the planet does it sell products or services, does it manufacture anything ?
From: Bruce on 25 May 2010 08:46 On Tue, 25 May 2010 11:27:07 +0100, "whisky-dave" <whisky-dave(a)final.front.ear> wrote: >"John McWilliams" <jpmcw(a)comcast.net> wrote in message >news:hte5kr$6jf$1(a)news.eternal-september.org... >> >> the only Photographer I remember endorsing cameras was >> David Bailey and I think the block from minder plugging >> the Olympus Trip, never brought one myself but they seemed quite >> successful. >> I wonder what camera reviews of the time though about this endorsement. > >}Just to be clear, a top photographer is only infrequently a "celebrity", >}and then only in recherch� circles. > >That's why celebs are chosen over top photographers when selling[1] to the >public. David Bailey only became a celebrity through his marriage to the supermodel Marie Helvin. That increased his fame far more than photography ever could.
From: ray on 25 May 2010 11:11
On Mon, 24 May 2010 16:09:48 -0500, Rich wrote: > ray <ray(a)zianet.com> wrote in news:85vqsiFe87U4(a)mid.individual.net: > >> On Sun, 23 May 2010 22:08:00 -0700, Rich wrote: >> >>> Then you are an idiot. >>> >>> http://www.nikoncircular.com/ >> >> Not familiar with the gentleman - is he a camera expert? >> >> > As much as any P&Shooter is. Damn - I did not realize one had to use a dslr in order to be at all knowledgeable. |